Beauty & Balance

Body Care Brand Maëlys Receives Minority Investment from Norwest

Prestige body care brand Maëlys has a new investor. The brand received an investment of an estimated $30 million from...

Consumer Insights on Plastic Surgery, Revealed

Overall bookings for cosmetic procedures fell in 2020, but previous devotees remain committed as ever in 2021. According to the...

My Lashes Will Never Be the Same After Buying This $19 Heated Curler

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links,...

EXCLUSIVE: Ren Clean Skincare Leads #WeAreAllies Sustainability Campaign

A new multibrand beauty campaign aims to reach sustainability’s tipping point in prestige beauty. Ren Clean Skincare has joined forces...

Shespoke Focuses on Customization for Growth

A personalized approach to makeup has always been at the core of Shespoke, the Soho-based makeup brand and store created...