Avon’s New CEO Angela Cretu on the Importance of R&D and Social Selling

LONDON — After a change in ownership and a period of reshuffling, Avon is embarking on a new phase with Angela Cretu as its head, and she’s banking on innovation, personalization and sustainable efforts to drive the brand forward.

Cretu, who has been with the company for more than 20 years, having started as the beauty brand’s sales manager, said Avon has been developing products to target customers’ specific needs.

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