Plastic surgeons have determined which part of the breast is stared at the most by both sexes using eye-tracking technologies.
Those in the industry say the results may help improve the outcomes of both cosmetic and reconstructive surgery.
Using eye-tracking technology, research found that three-quarters of "gaze time" was focused on the lower breast and nipple areas.
According to the study, which took place at the Memorial Hospital in Warsaw, Poland, this part of the breast received the most attention from men and women.
The research also found the "most common point of initial fixation" was the nipple-areola complex.
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In the study, 50 men and 50 women were asked to assess the aesthetics and symmetry of eight types of female breasts which varied in terms of size and degree of ptosis, or "sagging".
Using the eye-tracking device, researchers determined what parts of the breast each person looked at and for how long.
Study author Dr Piotr Pietruski said: "Thanks to objective analysis of observer's gaze pattern, eye-tracking technology may provide a better insight into the visual perception of breast aesthetics and symmetry."
Researchers found the key characteristics of gaze patterns in women and men were "essentially the same", despite some differences based on the sex of the observer and the type of breast being observed.
Dr Pietruski added: "Surprisingly, the upper regions of the breast generally didn’t attract the observers’ attention — although men paid more attention to it than women did."
What makes breasts attractive is important for plastic surgeons and patients, researchers said, for both cosmetic and reconstructive breast procedures.
Although surgeons and patients may obviously have differing perceptions about attractiveness.
Researchers said their findings could help improve the outcomes of breast operations.
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